As part of its stewardship role, the board of any organisation is ultimately responsible for managing all of the risks it faces. Organisational risk initiatives often give insufficient focus on managing the risks associated with the opportunity pipeline and the activities that feed into the pipeline.

In your organisation, for example, is there visibility at board level of the opportunity pipeline that will feed the order book in coming months and years? Does the current reporting give the board confidence that win work activities are being effectively actioned? For example, can you see, month on month, progress on must win opportunities, success of specific strategies or your win rates?

Many organisations have had to cut back or disband their Business Development and Marketing resource and budgets, but this will not be sustainable in the medium term. Rather than just rebuilding the old approach, we at MarketingWorks can use our experience to help you to identify the solution that is right for you. With MarketingWorks as your adviser, you will be able to fast track your thinking in a more effective way, avoiding the pitfalls and identifying the measures that facilitate and maintain success.

Our emphasis is on developing solutions that are right for our clients. One size does not fit all, and clients may decide to work through a process starting with the diagnostic to revitalise the win work capability throughout the organisation, or alternatively to start improvements at an operational level. We focus on understanding our clients` needs and issues before moving on to develop a solution that helps them to achieve their aims.

Our suggested approach is based on three levels: 

Diagnostic Level: Win-Work Audit
Planning Level: development and delivery of the Revitalisation Programme for management teams to Implement
Implementation Level: hands on Implementation Support as required to help management teams or facilitate specific win work improvement programmes

MarketingWorks has a range of tactical tools to facilitate best-practice across all aspects of win-work and to refresh the skills of win work practitioners across the organisation.