Past Events

The Annual Construction Marketing Conference 2000
The annual Construction Marketing Conference is for construction professionals who want to win more work.  It is a forum where the latest ideas in best practice business development are explored and exchanged. It is a unique opportunity to make contacts with senior decision-makers and to hear and debate the latest techniques and practices.

This conference is now firmly established as the annual meeting place for construction marketing professionals at a national and international level. Coming from a concept developed by Chris Preece and Philip Collard, and established by MarketingWorks in 2001, the conference has, since 2005, been provided by EMAP.


2nd Annual Construction Marketing Conference 2001
This two-day event attracted an industry-wide audience to hear and discuss a wide variety of presentations on client relationship management, the image of marketing in the construction industry, branding and rebranding, use of IT, bidding strategy and tactics, strategic marketing planning, understanding client needs, client satisfaction, information databases and knowledge gathering to inform marketing and the effectiveness of websites.

A plenary session, running in parallel with the afternoon sessions, focused on new research findings: application of marketing for construction in Asia, designing an international competitive strategy, relationship marketing in construction, operations of German construction firms in the People`s Republic of China, exploring corporate branding in construction, improving marketing skills, competence and innovations through knowledge management, structural material choice processes in the Irish residential market, service quality in the marketing of consulting engineers, selling to specifiers, modelling buying behaviour in the building materials` industry and assessing construction website marketing effectiveness.

 

3rd Annual Construction Marketing Conference 2002
The 2002 conference took place during National Construction Week and featured teams of school pupils developing designs and proposals for an Olympic Stadium, with the support of mentors provided through the business developers` network.

Papers were presented on subjects as diverse as, communicating with clients (with separate presentations on the clients`, developers` and contractors` perspectives), the future role of e-tendering, implementation of Key Client Management, usability of websites, consultative selling, bidding strategy and bidding from the perspective of the subcontractor.

Running in parallel were a number of workshops, e.g. providing feedback and critique on websites, managing key clients and making effective use of sales leads.

 

4th Annual Construction Marketing Conference 2003 - Bidding to Win

The Bidding to Win Conference was a resounding success. The focus of the event was an appropriate one of interest to many marketing and business development professionals across the industry. Over 250 people attended across the two days, and delegate feedback indicated that many were truly stimulated by what was heard and seen.

The main presentation came from Tom Sant, a leading light in bidding and proposals best practice, setting out in a very enjoyable and interactive manner the thematic issues that needed to be addressed in order for bidders to become more effective. Later presentations focused on bid strategy, practical aspects of e-tendering and on sourcing information on opportunities in the public sector.

The event was linked with the Construction Marketing Question Time, where the panel of invited experts considered questions raised by the delegates. Given the enthusiasm generated during the day, this provoked a lively discussion on topics such as understanding client needs, responsibilities of the clients of construction, the positive and negative aspects of e-tendering and proposal automation.

 

5th Annual Construction Marketing Conference - What Clients Want
In 2004 the conference theme was "What Clients Want", an ever more important issue in the rapidly changing construction client environment.

It provided a unique opportunity to hear, first hand, the views of some of the most important and active clients and advisors in the industry. Presentations were provided by clients from within the industry on procurement challenges facing the health sector, CAT changes to assessment and scoring, helping commercial clients achieve their desired outcomes, the expectations and needs of the occasional client, developments taking place in Central and Local Government, and how collaborative working can provide significant benefits to clients.

Also presented were early findings from bid cost research carried out by the University of Reading and in part sponsored by MarketingWorks, looking at the clients` opportunities to eliminate the high cost of procurement.

In addition, a case study was presented on Jobcentre Plus, a significant programme of works focused on delivering best value.


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