Position - Sub-contractor needed to improve the quality of bid documentation to position value and benefits of their service on targeted must win project.

Action - MarketingWorks distilled the service offered against the client?s needs and objectives and developed a persuasive proposal structure. We also redrafted text and coached their business development manager.

Results - Sub-contractor`s client greatly impressed by quality offer; they are now down to last 2 for a £2m package on £200m scheme.

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